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Color Psychology in Design — Influence, Impact, and Emotion
Color isn’t just aesthetic — it’s emotional and strategic. In this course, you’ll master how to use color intentionally to influence perception, build stronger visual hierarchies, and create unforgettable designs. What You’ll Learn: The psychology and cultural significance of color Building effective color palettes for branding and UI Color accessibility and contrast best practices How […]
Description
Color isn’t just aesthetic — it’s emotional and strategic. In this course, you’ll master how to use color intentionally to influence perception, build stronger visual hierarchies, and create unforgettable designs.
What You’ll Learn:
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The psychology and cultural significance of color
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Building effective color palettes for branding and UI
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Color accessibility and contrast best practices
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How to evoke emotions and guide user behavior
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Using color in digital, print, and packaging contexts
Format:
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8 in-depth video lessons
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Color palette builder (interactive Figma template)
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Color accessibility cheat sheet
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Real-world brand case studies
Ideal For:
Designers seeking to level up their creative decisions through deeper understanding of color and strategy.
Duration:
4.5 hours (self-paced)
Bonus Materials:
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Curated color inspiration library
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Palette practice prompts with downloadable swatches
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